We didn't just start a brand. We just got tired of bad coffee.
A husband and wife from somewhere off of Route 66 who figured their morning deserved better
Two people. One kitchen. A whole lot of bad coffee.
It started the way most things start around here — at 4AM with a cup of something that tasted like it had been sitting on a shelf since last summer. My wife looked at me, I looked at the mug, and we both knew. We were done settling.
We tried everything. The $7 coffee shop lattes. The fancy subscription boxes that charged more for the bag design than the beans inside. The grocery store brands that all tasted like the same brown water in different packaging. Nothing stuck. Nothing was worth the alarm going off.
So we found a roaster — a real one, not a warehouse with a logo. Small batch, fresh roasted, specialty-grade beans from farms we actually know the names of. We started shipping bags to friends. Then their friends. Then strangers on Facebook who apparently also hated their mornings.
That's Too Damn Early. Not a startup. Not a side hustle with a logo. Just two people from the Midwest who believe your first cup shouldn't be the worst part of your day.
Three things we'll never compromise on.
We started this thing because the coffee at every gas station between here and nowhere tasted the same — like nothing. We figured if we're getting up this early, the coffee should at least be worth it.
Now you know our story. Try the coffee. It's worth it.
12 flavors. Bold, smooth, and everything in between. Free shipping on orders over $50. And a 30-day taste promise that actually means something.
